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Analysis of the first and the last year of the Bravo magazine and comparison of the content
Pielová, Václava ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
This work aims to determine whether the content and main topics in the Czech version of Bravo magazine have changed over time. The aim is to analyze the contents of the Bravo magazine in the first and last year of its existence. Quantitative content analysis is used for this research. Advertisements, their occurrence and their size are also investigated. Subsequently, the results of these analyzes are interpreted, compared for the purpose of determining how these two years varied between each other, whether the topics presented changed. Magazines for teenage girls are a specific type of periodicals that enjoyed great popularity in their target audience. These magazines often create in young audience specific idea about the world around them, their effect on the reader is great. At the same time, the views of the world and the topics presented in these journals are often very specific, profiled. The most famous girl magazine is Bravo magazine. Its Czech mutation was published from 1991 until 2015, when it was canceled due to declining sales. In the theoretical part of this work is also explained the history of girls' magazines in our country, their characteristics and meaning. The history of the German version of the Bravo magazine and the circumstances of the creation and cancellation of the Czech...
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